Hub City Transit

Hattiesburg's public transportation gets a stream-lined makeover.

Print & Collateral

Branding & Identity

Client   / 

City of Hattiesburg

Dubbed the Hub City because of its proximity to many larger metropolitan areas, the City of Hattiesburg began their 10-year plan to improve public transportation with a rebranding. Modernizing the outdated look meant creation of a new logo that symbolized the streamlined system of transit. With a comprehensive plan that served as a roadmap to increase ridership and improve the rider experience, the rebrand encompassed vehicle wraps as well as way finding materials.