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Dubbed the Hub City because of its proximity to many larger metropolitan areas, the City of Hattiesburg began their 10-year plan to improve public transportation with a rebranding. Modernizing the outdated look meant creation of a new logo that symbolized the streamlined system of transit. With a comprehensive plan that served as a roadmap to increase ridership and improve the rider experience, the rebrand encompassed vehicle wraps as well as way finding materials.
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