SPF Window Tinting
Working as both their designer and director of operations (overseeing day-to-day business plus other fun front-end responsibilities such as providing quotes and upselling that hella-fine Crystalline window film), I was charged with crafting new materials for SPF Window Tinting that properly conveyed their quality and expertise in the world of window film. A certified platinum 3M™ window film dealer (the only one in the state of Mississippi), SPF wanted a reboot of their existing brand collateral, while holding on to their iconic blazing sun mark. Revamping the existing color pallette with a punchy green, new brochures for the residential and commercial aspects of the business were created, as well as point of sale displays and business cards.
A photo-dominant website that reflects their status and handiwork in the industry was created and included search enginge optimization, as well an addition of a user-friendly call to action button that increased online customer contact by 400%.
Utilizing mailing list vendors, a three-hit direct mail campaign was created that recooped the initial investment within six weeks of operation.