The University of Southern Mississippi
Begun from the need to create a mark that not only reflected the progressive environment of Southern Miss, but one that also corrected several reproduction issues the existing logomark had, the designers at Creative Services at The University of Southern Mississippi crafted the newly minted dome. Created with fellow designers Brittney Westbrook, May Molina, Natalie Wilkinson, and Wesley Stuckey.
Other work completed during my tenure at University Communications included a 100+page account of the history of the Southern Miss Symphony Orchestra, entitled Bringing the World to Mississippi. Authored by Rebecca Smart Montague, the book contains hundreds of images from the 91 year history of the orchestra and took just shy of 9 months to complete.
A direct mail enrollment campaign was created for The Office of Admissions that targeted select groups of students (first-time freshmen, transfer students, non-traditional students). Using photography provided by the talented Josh Hailey, the University saw an increase in first-time freshmen of 36% between the 2010 and 2011 school years. Transfer student enrollment also saw a 5.5% increase between the two years as well.