Southern Prohibition Brewing
Responsibilities as brand manager for one of Mississippi's fastest growing craft breweries included creating packaging solutions for the Southern Prohibition brands (from inception to design to vendor sourcing - the whole shabang). This sometimes included original illustrations, as well as art directing responsibilities for contributing artists.
In addition, I also created and managed the production of and coordinated the distribution of SoPro merchandise and promotional materials (think t-shirts, koozies, stickers, tap handles) via in-person sales and our online store (maintaining and fulfilling orders from the distributors and customers). To further assist branding efforts across our territory, I created an online database of all marketing materials for distributor use.
I was charged with generating original content for the brewery website (a previous version of which I designed and managed), Facebook page, monthly newsletter and Instagram. Additionally, I executed artwork across multiple platforms (online, merchandise, point of sale) that appropriately conveyed Southern Prohibition Brewing’s voice.
Other packaging tasks included extremely strenuous vendor sourcing (gotta get that deal!), maintaining over $100,000 in brewery inventory, and even assisting in the physical packaging of the beer when necessary – and of course, drinking it, too.
After participating in the planning and design of the taproom, which opened in September of 2015, I became responsible for managing taproom operations, including staff coordination, event planning, equipment maintenance and running of day to day operations until my departure in April of 2016.