The fastest sign company in Hattiesburg, Signs First, needed a website that operated as quickly as their experienced staff. Their current site was bogged down with superfluous information and made navigating the site incredibly difficult from a user standpoint. Specializing in streamlining content and user experience, I crafted Signs First a simplified new site to showcase their incredible work. Keeping their current logo and signature red but updating other brand elements, the new features were carried throughout additional materials, including rackcards and a direct mail campaign specifically for their sports graphics division. Additional work included search engine optimization as well as copywriting.