Mercury Pizza Co.
When Hattiesburg's newest pizzeria arrived on the scene in early 2016, making sure the masses understood this pizza was more than your standard SuperBowl slice was one of the main criteria. Named for the winged messenger of the gods, Mercury Pizza Company deliveres fresh pizza, made to order and ready to go in 90 seconds.
Branding included identity marks (three in total for various usage), website and customization of mobile app, pizza boxes (from design to vendor sourcing and production), outdoor signage, Facebook advertisements, menu boards and to-go menus, as well as uniforms for employees and a custom Mercury tile mounted above the imported 900 degree oven. The store is in planning for its second restaurant, scheduled to open in 2017.