As Creative Director for Hattiesburg Publishing, I'm responsible for crafting, nurturing and protecting the brand of our multiple publications as well as the overarching publishing company, also known as HubCitySPOKES. Click on the links for each item below to view our hardwork in action.
Our weekly publication, The PineBeltNEWS, has become the most-read newspaper in the Pine Belt, delivering over a pound of news to over 4,000 households on a weekly basis with our print edition (and countless more with our digital platforms). Aside from leading the rebrand efforts for this newly-consolidated periodical (formerly distributed as The Hattiesburg Post, The Petal News and The Lamar Times), weekly responsibilities include ad management and creation, production coordination, as well as general design.
In addition to our weekly offering, each month HubCitySPOKES also produces Signature Magazine (seen above). Established as the Hub City's Scene-and-Be-Scene magazine over a decade ago, Signature Magazine received a facelift in the Fall of 2017. With editorial content covering local 'celebrities,' musical, cultural and philanthropical events, fashion, fitness, food and everyone's favorite Scene Pictures, Signature Magazine has become the premier lifestyle magazine for South Mississippi. Each month, I'm responsible for managing the production of Signature, from content creation, layout, project management, print production and social media efforts. When I have time, I contribute as a fitness and wellness columist with my "Modern Fit" contribution.
The best local coverage of sports in the Pine Belt with our sports network, PineBeltSPORTS, includes quarterly publications of area highschool football and baseball teams, shot on location at businesses around the Pine Belt.
If 66 publications every year was not enough to keep us busy, we also produce an array of other Special Sections, including Our Home, a Thanksgiving insert into the paper that brings local families, features and businesses to into the homes of every Pine Belt News subscriber; Senior Savvy, a publication aimed at Seniors retiring in the Pine Belt; and Letters to Santa, a collection of letters from area 2nd graders to the big man himself.
Mostly, if asked to provide an elevator pitch for my duties as Creative Director, I'd sum it up with claiming responsibility for the entire look, feel and visual voice of our publishing efforts, back by a great team of dedicated journalists and sales professionals that tolerate (and possibly even enjoy!) my very loud laugh.