In a city ripe for the business, GroveRideNow launched early in 2016. Dedicated to bringing reliable and safe transporation to the Hattiesburg area, GroveRideNow needed to let the population know its on-demand ride service even existed! Stressing the aspects of rider safety, local ownership and speedy service, I helped GroveRideNow with a logo that was indicative of other current transporation services. A rackcard (distributed to the huge student population as well as hospitality services throughout the city) directed clients to the newly constructed website, where they were walked through the easy steps of setting up an account and most importantly, downloading the app! Rebranded vehicles are expected later this year.